Content, is the most important part of having a blog, after all, that is why people come to your website, they want to read your content. In WordPress the main choices for adding content is either via a Post or a Page.
Post Vs Page
Both posts and pages are similar in the way you can enter the content, text can be added and formatted, you can add all types of media to each of them. The Posts are displayed in reverse chronological order, that is the newest first and the oldest last, by displaying the posts in that order the more current posts are found with greater ease, where as the older posts are archived and need to be searched for.
A page is designed to stay in one place and some website owners have a direct link to the page in their menu, a page has timeless information, some examples on this website are the “about me” page, “$500 niche challenge” page and the “resource page”.
Adding the content is relatively simple, have an idea and type away, If you have used a word processor on your computer before then the highlighted toolbar below would have familiar tools for formatting your text.
7 Tips for formatting your page
- Pay Attention to Titles, they are the first thing noticed by your visitor and it is in part what search engines use to display your websites details.
- Use Headings, make it easier for your reader to scan thought the page and see what will be of interest to them.
- Make Lists, use lists to break up large blocks of text and they are helpful in condensing large amounts of writing into a small block.
- Use Bold and Italicise – But Not Too Much, great for highlighting important information, but overuse may cause it to be ignored.
- Go Easy on the Links, great for adding additional information to your page, I always like to have the link open to a new page. Once again moderation easy the key.
- Use Images, Images help break up text and draw attention to your post, they can help with search engine organisation, but remember not to clutter the post with images.
- Write Short Paragraphs, Short paragraphs are easy to read, a couple of sentences for each paragraph make it easy for the reader.
Personally I like to add at least one photo to each article and depending on the size of the article I would add several pictures.
Below are 4 actions that I should do, but until now I have only have done the first 3 steps when adding a pictures to a post.
- Adding a description to the Alternative Text, the Alt text is used to give a description to the reader should a picture not be displayed, the text is also picked up by the search engines to help describe the image.
- The size of the file matters to, make a file to big and the load times of you page increase. I like to keep files smaller than 800 x 600 pixels and compressed down to at least 100 kb. Obviously some tweaking is needed before the file is loaded to the internet, Gimp is my preferred image editor.
- After you have edited your file to a usable size and you are about to save the changes, changing the file to a more appropriate name will help with its rankings in search engines. I always describe the file with the keywords that would be used to search for the content of the posts.
- I have generally steered away from image captions, but while researching for the post found that readers look at image captions as often as they look at the headline of your post. the captions help the reader scan the page and keep the reader on the page longer. On my niche challenge website I will be adding captions and monitoring the differences.
If you use images that you have created yourself then adding them to your site will be ok, but sourcing images from the internet can be problematic. I have a couple of reputable sites that I source my images from, they either want me to recognise the owner of the image by adding a link to their website or I am asked to pay a small fee to to use the image. Using other peoples images without payment, recognition or their approval is stealing their property.